News — sustainablefashion

With an avid group of followers and brands taking notice of her unique voice, Los Angeles-based photojournalist and sustainable style activist Aditi Mayer is pushing the dial when it comes to the dialogue around the environmental and ethical impacts of the fashion industry. With a focus on decolonization, garment workers’ rights and consuming less, not just better, Mayer — who counts Canadian brand Poppy Barley as one of her favourites — is a force to be reckoned with. Read on to learn more about how she grew a passion for photography into a life of purpose. Describe your relationship with...

6 min read The following piece is brought to you by Consciously, a South Asian-owned platform where you can hop thoughtfully from designed and ethically made fashion brands — sourced, assessed, and curated for you.  Growing up as a teenager, my best friend and I were consciously inclined towards bringing our fashion dreams to life. We both wanted to launch our own ethnic wear brand for young girls like us in Bangladesh. We regularly donned our own creations and were often complimented on our creative capabilities for their sheer mastery. We got excited to the point that we came up...

Intimates brand Parade consistently rolls out über-smooth and airy undies in a full spectrum of styles and colorways—and we’re here for it. Parade’s playfulness, thoughtful packaging, and inclusive sizing (XS to 3XL) has made its products beloved additions to many Well+Good staffers’ dresser drawers. And that sentiment came well before the launch of Parade Universal, the brand’s just-released collection of carbon-neutral, recycled, edgeless underwear. Needless to say, now there’s even more to love about Parade. For the Parade Universal collection, the brand cultivated a soft, body-hugging material out of Oeko-tex certified recycled fabrics, and offsets carbon emissions of every pair....

This fact probably comes as a shock to you. However, there is light at the end of this tunnel. As consumers become more aware of the great harm they have caused the environment, the quest for sustainable clothing has taken off at a fast rate. It thus begs that clothing manufacturers would seek ways to meet this growing demand for eco-friendly clothes. And one way of doing so is by embracing sustainable clothing. Why Buy Sustainable Clothing? But what does sustainability mean when it comes to clothing? Ideally, it would mean that people would stick to what they have and...

“People are living differently than they have before, and using the spaces around them differently than they have before,” says co-founder Mikayla Wujec who, prior to starting Alder with marketing entrepreneur Naomi Blackman, was a National Geographic Explorer and environmental scientist. An uptick in people visiting their local park versus traveling to far-flung places “aligns with how we’re trying to shift the idea of outdoor recreation,” Wujec adds. “We want to encourage people to take the performance [function] aspect out of the equation, and just get outdoors for peace of mind and for fun.” Wujec and Blackman began Alder after...