News — ImpulsiveShopping

By Anastasia Ivleva

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Founder and owner of Inditex, Amancio Ortega, whose brand pool includes Zara, Massimo Dutti and Oysho, was named the richest man in Europe in 2016 and his company, the wealthiest retailer on the planet, amassed a fortune of $79.7 billion. Quite a fitting way to begin an article on excessive consumption and impulsive shopping right? Ortega’s fortune was built on a straightforward scheme: to sell inexpensive clothes, the design of which imitates catwalk trends and delivering new collections approximately every two weeks (in fact, Zara adds new styles every week). Multiply this business model by the number of fashion retailers...

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