News — AnimalCrossing

Worldwide fashion retailer H&M has been switching gears behind the scenes over the last few year

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s. The fast-fashion giant has been working towards sustainability, so much so that the company has been making strides to meet “the goal of only using recycled or other sustainably sourced materials by 2030[.]” A lofty goal, the company showed off one of its sustainability solutions last October – an in-store recycling system dubbed Looop. Today, they’re bringing Looop into the digital world of Animal Crossing: New Horizons. Announced today alongside a partnership with actress Maisie Williams (now a Global Sustainability Ambassador for the company), H&M Looop Island is now open to promote recycling as well as be “the first-ever...

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