News — woman

The 2021 wedding season will be very different due to sanitary restrictions. This does not mean that we do not maintain the illusion of the few weddings that can be celebrated. And not to mention the illusion of looking for a guest look and leaving behind, at least for a day, the classic style with tracksuit and jeans. As we know that these weddings in 2021 will be smaller, we are clear that we must bet on more versatile options. That is looks that we can also use daily mixed with other clothes. Well, it seems that we have signed the perfect guest look for this spring. In addition to being a...

“People are living differently than they have before, and using the spaces around them differently than they have before,” says co-founder Mikayla Wujec who, prior to starting Alder with marketing entrepreneur Naomi Blackman, was a National Geographic Explorer and environmental scientist. An uptick in people visiting their local park versus traveling to far-flung places “aligns with how we’re trying to shift the idea of outdoor recreation,” Wujec adds. “We want to encourage people to take the performance [function] aspect out of the equation, and just get outdoors for peace of mind and for fun.” Wujec and Blackman began Alder after...