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Snapchat is betting big on Bitmoji fashion

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Snapchat is teeing up to become an interesting player in the fashion world and their latest move looks to be a feature that allows a user to dress their Bitmoji avatar in a range of real-world outfit options from real-world retailers. Before you stop reading because you don’t care about social media-based cartoon fashion, hear me out. This news has the potential to affect how you market your brand in the future, regardless of your industry. Why this 'cartoon' fashion is big news for all brands A recent patent filed by Snap gave us a sneak peek into how this...

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