News — PayUp

Do you know the story behind your threads? Have you any idea where they were produced or who made them? It’s Fashion Revolution Week once again. A fashion activism movement launched in response to the Rana Plaza factory collapse where 1,100 garment workers were killed and more than 2,500 were injured, the campaign celebrates its 8th anniversary. And it’s getting bigger, louder and gaining more traction with more people participating each year demanding a safe, just, transparent and accountable fashion industry. The industry’s impact on human lives, communities and the environment have been the subject of many fashion books, podcasts...

As I was mindlessly scrolling through my Instagram feed, I kept coming across posts and stories promoting the #PayUp Campaign, which challenges fashion brands to compensate their own workers (which should be a no-brainer?). My curiosity piqued with each post I saw, especially when my friends who barely use social media started posting about it. You know it’s serious when your inactive friends come out of hiding to show their support. After a little digging, I found I shared a personal connection to the cause, which advocates for the workers of Bangladesh. Being Bangladeshi myself, I knew I had to...

Industries are facing difficulties and many people are finding themselves in situations that they couldn’t possibly have seen coming. Businesses close as entire countries go into lockdown, and the economy is cracking under the pressure of this unprecedented crisis. One of the things to change is the fashion industry. As a trade reliant on a constant influx of customer interest, as well as functioning factories and warehouses that employ lots of people, fashion is having to re-think its entire model to be able to have a fighting chance during and after coronavirus. Many ethical fashion advocates hope that a new,...