Thierra Nuestra — Peruvian Sustainable Knitwear

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Creative, Art Direction & Graphic Design: Lua Cieza
Photography: Daniela Barrio
Location: Peru
Project Type: Produced
Client: Thierra Nuestra
Product Launch Location: Global
Packaging Contents: Fashion
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Hot stamping

Thierra Nuestra is a Peruvian artisan brand of exclusive knitwear. The name means "our land", referring to its place of origin; Peru, because it connotes a feeling of pride towards the roots of the brand and its desire to share it with the world.

TN seeks to promote the sustainable development of the Peruvian artisan communities, recognizing their work through trade and fair treatment, visibility and exposure of their designs at a global level.

In this sense, TN raises awareness about handmade work, the time invested in each garment, the ancestral techniques of the artisan communities of Peru and recognizes the work of talented people who do not have the means to exhibit their work.

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Visit Packaging of the World for more packaging design inspiration. http://www.packagingoftheworld.com/

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