Nvidia still has no idea how to pronounce the name of its best gaming GPU

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Ti or Ti?

It’s a question that’s plagued Nvidia fans for years, ever since the company started appending the “Ti” designation to its most powerful GPUs, like the RTX 3090 Ti that Nvidia just announced at CES 2022.

But how do you pronounce “Ti”? There are two camps: those who pronounce it “tie,” like the neck garment or the first syllable of “titanium,” while others fervently insist that it’s pronounced as initials: “tee-eye.” Not even Nvidia seems to know which is right, as the company’s CES presentation showed — different presenters switched back and forth between saying “tie” and “tee-eye” from one segment to the next.

Should “GeForce” be called “Gee-Eee Force”? Of course not. Do you say “Ertex” instead of RTX? Preposterous. But...

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