Schleich partners with National Geographic Kids for new Wild Life play sets

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German toy manufacturer Schleich has teamed up with National Geographic Kids to launch a series of new sets designed to get children excited about animal and nature conservation through play.

United by a common mission to make it fun for kids to learn about the world, the collaboration, which is initially set to run until the end of 2023, covers all markets in Europe, North, Central and South Africa, Russia, Asia Pacific and Latin America.

Featuring Schleich’s authentically detailed, hand-painted characters from the brand’s Wild Life range, the collection includes popular animals such as meerkats, racoons, panthers, crocodiles and gorillas.

As well as product, entertaining and educational content linked to the wild animals and their habitats will be published across a variety of channels.

With sustainability and environmental protection currently high on the agenda for many families the sets will serve to introduce these important topics to children, inspiring them to create stories based around the animals, while having fun learning about the natural world and sparking their curiosity.

“You only protect what you know and love,” says Dirk Engehausen, CEO of Schleich. “We are delighted to have found the perfect collaborator in National Geographic Kids – the only kids’ brand that has a scientific research organization at its core – for our popular Wild Life range. Together we can use storytelling and role play to get children excited about animals and their natural habitats. The topics of environmental protection, preservation of biodiversity and sustainability are more important than ever before. And we at Schleich, as a traditional brand found in millions of kids’ rooms worldwide, want to do our part to introduce even the youngest to these topics through play.”

The partnership kicks off with the release of three sets – Nutty Mischief, Meerkat Hangout and the Wild Life Ranger Adventure Station – which offer a host of role-play opportunities plus exciting features.

Established 85 years ago by Friedrich Schleich in Schwäbisch Gmünd, Schleich is one of Germany’s largest toy manufacturers and a leading international provider of realistic animal figurines. The company’s famous play figures and play sets are sold in over 60 countries.

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